About Us

Safriel House Labels

We are a first generation wine making family that has taken a leap of faith to follow our dreams to make PURE wines for our modern lifestyle where you can TASTE the difference. We are mission driven and founded upon a passion for, and working experience of South African grape growing terroir and wine making.

We established Safriel House with a mission: To Enable, Improve and Empower.

  • ENABLE people to move beyond mass produced wines that are made with chemicals and additives by giant corporations.
  • IMPROVE the wines that modern people drink, by approaching wine the way we approach food, with care for ingredients and flavor and moving away from artificial manipulation.
  • EMPOWER people who may have felt intimidated or excluded from the world of fine wines, to enjoy a delicious, PURE wine made for quality, not quantity, with minimal intervention and that is certified for Sustainability.

Our wines come from exceptional vineyards farmed by multigenerational families which we have access to from hands-on work on wine farms and through our family’s involvement in farming, the environment and experience in the winelands. With Lynne Safriel now running our wine house, we have focused on making pure wines for our modern lifestyle where you can taste the difference.

Our small batch wines express the climate, geology and wine making styles that make South Africa unlike any other growing region in the world. We are continuing the 300 years of winemaking heritage of the Cape while at the same time incorporating sustainable, innovative and minimal intervention winemaking techniques. This approach tells the story of the most honest expression of the vineyards: blending our rich history and modern best practices to produce an award-winning, terroir-driven range.

This allows the winelover to experience a unique wine of exceptional quality and value that were it not for this approach, may not be available for sale to the public.

We match the wines with label art from an extensive art collection that captures the essence of the wine and the art of wine-making.