We are a first generation wine making family that has taken a leap of faith to follow our dreams to make PURE wines for our modern lifestyle where you can TASTE the difference. We are mission driven and founded upon a passion for, and working experience of South African grape growing terroir and wine making.

We established Safriel House with a mission: To Enable, Improve and Empower.

• ENABLE people to move beyond mass produced wines that are made with chemicals and additives by giant corporations.
• IMPROVE the wines that modern people drink, by approaching wine the way we approach food, with care for ingredients and flavor and moving away from artificial manipulation.
• EMPOWER people who may have felt intimidated or excluded from the world of fine wines, to enjoy a delicious, PURE wine made for quality, not quantity, with minimal intervention and that is certified for Sustainability.

Our Wines:
Since 1990, Yair Safriel traveled throughout and worked in the Cape Winelands in search of exceptional winegrowers producing wines of great authenticity and true to their terroir. Three decades later, this spirit of discovery and adventure has been given a new inspiration with Lynne Safriel at the helm, a dynamic family team and close partnerships which have been established with some of the most respected vineyard owners. Generous, pure, accessible are descriptions that come to mind when discovering our inspiring wines.

We make small batch wines that express the climate, geology and wine making styles that make South Africa unlike any other growing region in the world. We are inspired by the 300 years of winemaking heritage of the Cape while at the same time incorporating sustainable, innovative and minimal intervention winemaking techniques.

This allows the winelover to experience a unique wine of exceptional quality and value that were it not for this approach, may not be available for sale to the public.

We match the wines with label art from an extensive art collection that captures the essence of the wine and the art of wine-making.