About Us

Safriel House Labels

We are a first generation wine making family that has taken a leap of faith to follow our dreams to make wines for our modern lifestyle. We are mission driven and founded upon a passion for, and working experience of South African grape growing terroir and wine making.

We established Safriel House with a mission: To Enable, Improve and Empower.

  • ENABLE people to move beyond mass produced wines that are made with chemicals and additives by giant corporations.
  • IMPROVE the wines that modern people drink, by approaching wine the way we approach food, with care for ingredients and flavor and moving away from artificial manipulation.
  • EMPOWER people who may have felt intimidated or excluded from the world of fine wines, to enjoy a delicious, PURE wine made for quality, not quantity, with minimal intervention and that is certified for Sustainability.

Our boutique wines express the climate, geology and wine making styles that make South Africa unlike any other growing region in the world.

Grapes for our wines come from dramatic, often hidden vineyards best suited to each variety to produce amazing wines and we collaborate with similar minded people in the winelands who share our avant-garde winemaking approach. We believe in keeping and supporting these long term relationships, which allows us to focus on quality farming and winemaking, fostering community and authenticity.

Our small batch wines honor the 300 years of winemaking heritage of the Cape while at the same time incorporating sustainable, innovative and minimal intervention winemaking techniques. This approach tells the story of the most honest expression of the vineyards: blending our rich history and modern best practices to produce an award-winning, terroir-driven range.

This allows the winelover to experience a unique wine of exceptional quality and value that were it not for this approach, may not be available for sale to the public.

We match the wines with label art from an extensive art collection that captures the essence of the wine and the art of wine-making.